Privacy Policy

PRIVACY POLICY

Your privacy is important to SVP Worldwide , so we have developed a Privacy Policy that covers how we collect, use, disclose, transfer and store your personal information. 

Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions. 

I. Collection and Use of Personal Information 

Personal information is data that can be used to identify or contact an individual. You may be asked to provide your personal information whenever you are in contact with SVP Worldwide or an affiliated company. SVP Worldwide and its affiliates may share this personal information with each other and use it in accordance with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content and advertising. You are not required to provide the personal information we request, but if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to your inquiries. 

A Following the types of personal information that SVP Worldwide has collected from its customers in the past 12 months, when we collect this information and how we may use it: 

What personal information we have collected in the last 12 months: 

  • IdentifiersA real name, alias, mailing address, e-mail address, Internet Protocol (IP) address, account name, or other similar identifiers.

  • Personal InformationName, signature, address, telephone number, bank account number, credit card number, debit card number or any other financial information.

  • Commercial InformationRecords of products or services purchased, obtained or considered, or other purchase or consumption history or trends.

  • Activity on the Internet or other similar networksBrowsing history, search history or information about a consumer's interaction with a website, application or advertisement.

  • Geolocation dataPhysical location, generally.

We collect personal information from you when you: 

  • Create an account mySewnet™; 

  • Buy a product from SINGER®,HUSQVARNA® , HUSQVARNA® , HUSQVARNA® , HUSQVARNA®VIKING® , HUSQVARNA® , HUSQVARNA® , VIKING®, PFAFF®, o mySewnet™;

  • Download software or an update from an SVP website to an SVP product; 

  • Subscribe to a newsletter on one of our websites or through social media; 

  • Enroll in a class at a store Viking Sewing Gallery; 

  • Connect to our services; 

  • Register your machine's warranty; 

  • Submit a reimbursement form; 

  • Contact us 

  • Participate in an online survey, sweepstakes or contest. 

How we use your personal information: 

We may process your personal information for the purposes described in this Privacy Policy with your consent or where we have assessed that it is necessary for the purposes of the legitimate interests pursued by SVP. Worldwide or a third party to whom it may be necessary to disclose information. For example: 

  • The personal information we collect allows us to keep you informed about SVP's latest sales and promotions. Worldwideproduct announcements, software updates and upcoming events. If you do not wish to be on our contact list, you may unsubscribe at any time by clicking "Unsubscribe" at the bottom of any communication or, in the case of receiving an SMS message, by replying "STOP". 

  • We also use personal information to help us create, develop, operate, deliver and improve our products, services, content and advertising. 

  • We may use your personal information, including date of birth, to determine appropriate services. For example, the mySewnet™ is not intended for users under the age of 16. 

  • From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions and policies. Because this information is important to your interaction with SVP Worldwideyou cannot opt out of receiving these communications. 

  • We may also use personal information for internal purposes such as audits, data analysis and research to improve SVP's products, services and customer communications. Worldwide. 

  • If you enter a sweepstakes, contest or similar promotion, we may use the information you provide to administer those programs. 

II. Collection and use of non-personal information 

We also collect data in a form that, by itself, does not permit direct association with any specific individual. We may collect, use, transfer and disclose non-personal information for any purpose. The following are some examples of non-personal information we collect and how we may use it: 

  • We may collect information such as language, zip code, area code and referring URL to better understand customer behavior and improve our products, services and advertising. 

  • We may collect information regarding customer activities on our website and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy. 

  • We may collect and store information about how you use our services, including search queries. This information may be used to improve the relevance of the results provided by our services. Except in limited cases to ensure the quality of our services over the Internet, such information will not be associated with your IP address. 

  • With your explicit consent, we may collect data about how you use your device and applications to help our developers improve our applications. 

If we combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined. 

III. Cookies and other technologies 

Cookies are small text files that are placed on your computer by websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. 

These technologies help us better understand user behavior, tell us which parts of our websites users have visited, facilitate and measure the effectiveness of advertisements and web searches, administer the site, improve our products and services, and allow us to gather demographic information about our user base as a whole. SVP Worldwide may use this information in our marketing and advertising services. 

Some cookies are temporary and will disappear when you close your browser; others are persistent and will remain on your computer for some time. A Below below you will find a list of the types of cookies used on our website with examples of how they are incorporated into our website: 

Strictly necessary cookies are used for: 

  • Remember what is in your shopping cart, including when you have abandoned the cart, and this information is used to determine when to send cart reminder messages, including by SMS; and/or 

  • Remember where you are in the ordering process. 

Functional cookies are used for: 

  • Remember your login information; 

  • Make sure you are secure when logging in; and/or 

  • Make sure the website has a consistent look and feel. 

Performance cookies are used to: 

  • Improve website performance; and/or 

  • Improve user experience. 

Segmentation cookies are used to: 

  • Allow you to share and like; and/or 

  • Send information to other websites to personalize their ads. 

If you choose not to use cookies or to disable them during your visit, you should be aware that some functions and pages will not work as expected. 

Most web browsers allow some control of most cookies through browser settings. To stop being tracked by Google Analytics across all websites, please visithttp://tools.google.com/dlpage/gaoptout.To learn more about cookies and how to delete them, visit.www.allaboutcookies.org.

IV. Disclosure to third parties 

On occasion, SVP Worldwide may make certain personal information available to strategic partners who work with SVP Worldwide. Worldwide to provide products and services, or who help SVP Worldwide market to customers. Personal information will only be shared by SVP Worldwide. Worldwide to provide or improve our products, services and advertising; it will not be sold or shared with third parties for their marketing purposes. The data and consent of the sender of text messages will not be shared with third parties. 

The types of third party processors with whom we may share elements of your personal information include: 

  • Payment processors engaged by us to securely store or manage payment information, such as credit or debit card data, or to extend credit necessary to facilitate the purchase of products; 

  • Providers of email management and distribution tools: for example, if you sign up to receive newsletters or other marketing messages, we will manage the delivery of these messages to you. these using a third-party email distribution tool; 

  • Security and fraud prevention service providers: for example, we use these providers to identify automated software agents that could disrupt our services or to prevent misuse of our sites; 

  • Providers of data aggregation and analysis software services that enable us to effectively monitor and optimize the delivery of our services; 

  • Providers of order fulfillment services that enable us to deliver products to you; 

  • Providers of customer service representatives to help you order products; and 

  • Providers of social sharing services to allow you to share and show your interest in the contents of our websites. 

V. Protection of personal data 

SVP Worldwide takes the security of your personal data very seriously. When SVP Worldwide stores your personal data, we use limited-access computer systems housed in facilities that employ physical security measures. 

VI. Automated Decision Making 

SVP Worldwide does not make any decisions involving the use of algorithms or profiling that would significantly affect you. 

VII. Integrity and Retention of Personal Information 

SVP Worldwide makes it easy for you to keep your personal information accurate, complete and up to date. We will retain your personal information for the period necessary to fulfill the purposes described in this Privacy Policy. In assessing these periods, we carefully review our need to collect personal information. If we establish a relevant need, we will only retain personal information for the shortest period necessary to fulfill the purpose of the collection, unless a longer retention period is required by law. 

VIII. Access to personal information 

You (or your authorized agent) have the right to request access (including a copy) to your personal information for any purpose (including requesting that we correct the data if it is inaccurate or delete it if SVP Worldwide is not required to retain it by law or for legitimate business purposes). We may refuse to process requests that jeopardize the privacy of others, are extremely impractical, or for which local law does not otherwise require access. To make a request, please use one of the following contact methods: 

  • Phone: 1-800-474-6437 

  • Mail: SVP Worldwide 300 2nd Avenue South, Suite 300, Nashville, Tennessee 37201 

IX. Data access requests 

SVP Worldwide wants to ensure that you are fully aware of all your data protection rights, including the following: 

  • Right of accessYou have the right to request copies of your personal information. We may charge you a small fee for this service.

  • Right of rectificationYou have the right to request that SVP Worldwide to correct any information that you believe to be inaccurate. You also have the right to request that SVP Worldwide to complete any information that you believe to be incomplete.

  • Right of deletionYou have the right to request SVP Worldwide to delete your personal data, under certain conditions.

  • Right to restrict treatmentYou have the right to request SVP Worldwide to restrict the processing of your personal data, under certain conditions.

  • Right to object to the processing: You have the right to object to the processing of your personal data by SVP Worldwideunder certain conditions.

  • Right to data portabilityYou have the right to request that SVP Worldwide to transfer the data we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have 30 days to respond to you if you are an EU resident and 45 days to respond to all other requests. If you wish to exercise any of these rights, please contact us at: 

  • Phone: 1-800-474-6437 

  • Mail: SVP Worldwide 300 2nd Avenue South, Suite 300, Nashville, Tennessee 37201. 

If we reject your application and you wish to file an appeal, you may do so by sending an email to.[email protected]within 30 days and the request will be forwarded to the Director SVP's Chief Information Officer Worldwide for review. A response will be provided to you within 45 days. If the appeal is denied and you reside in Virginia or Connecticut, you have the right to contact your local attorney general to file a complaint.

X. Legal basis for the processing of personal data 

We may process your personal information under the following conditions: 

  • ConsentYou have consented to the processing of your personal information for one or more specific purposes.

  • Execution of a contract: the provision of personal information is necessary for the execution of an agreement with you and/or for any pre-contractual obligation of the same.

  • Legal obligationsThe processing of personal data is necessary for compliance with a legal obligation to which SVP is subject. Worldwide .

  • Legitimate interestsThe processing of personal data is necessary for the purposes of the legitimate interests pursued by SVP. Worldwide.

XI. International transfer of data 

We share your personal information within SVP Worldwide. This involves transferring your personal information to our offices, branches and partner companies around the world. 

SVP Worldwide takes all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy and that no transfer of your personal information to any organization or country occurs unless adequate controls are in place. 

Whenever we transfer your personal information within SVP Worldwidewe guarantee a similar degree of protection by ensuring that at least one of the following safeguards is in place: 

  • We will only transfer your personal data to countries that offer an adequate level of protection for personal data. 

  • When we use certain service providers, we may use specific contracts approved for use in the EU (or the applicable country) that give personal data the same protection as it has in the EU (or the applicable country). 

XII. Our commitment to your privacy 

To ensure the security of your personal information, we communicate our privacy and security guidelines to SVP employees. Worldwide employees and strictly enforce privacy safeguards within the company. 

XIII. Privacy issues 

If you have any questions or concerns about SVP's privacy policy or the processing of data by SVP WorldwideIf you have any questions or concerns about SVP Worldwide's privacy policy or data processing, or if you would like to file a complaint about a possible violation of local privacy laws,please contact us.

When we receive a privacy inquiry, we have a dedicated team that sorts through the contacts and tries to resolve the specific question or concern you wish to raise. If the question is substantive, we may ask you for more information. All important contacts receive a response. If you are not satisfied with the response received, you may refer your complaint to the relevant regulatory body in your jurisdiction. If you ask us to do so, we will endeavor to provide you with information about relevant avenues of complaint that may apply to your circumstances. 

SVP Worldwide may update its Privacy Policy from time to time. When we materially change the policy, a notice will be posted on our website along with the updated Privacy Policy. 

This SVP Privacy Policy Worldwide was last updated on January 9, 2024..